Our friends down the street at Mutt Industries came to us with another exciting project for Nike. This time we were asked to create a video showcasing what would be the most expensive sneaker of all-time: the new LeBron X.

A breakdown on the process of building this spot may be found here

AWARDS
2013 Oregon ADDYs Silver Award – Commercials
2013 W3 Gold Award – VFX/Motion Graphics
2013 Davey Silver Award – Online Film & Video - Animation