The good folks over at CMD Agency challenged us with populating every seat in CenturyLink Field for Microsoft's latest Surface spot. We accepted the challenge and dove in head-first! John O'Connell, the shoot director and creative director for CMD, asked Cooper Johnson to be his VFX supervisor for the project. Cardboard Castle handled all of the visual effects. John said "Make it rain!"  And boy did we!

Cardboard Castle was responsible for populating every seat in CenturyLink Field, the home of the Seahawks, as well as extra players, coaches, and staff on the sidelines. We also performed:
-Removal of stadium banners
-Integration of jumbotron graphics and the Seahawks endzone logo
-Convincing rain, fog, and atmospherics

Credits:
Client: Microsoft
Agency: CMD
Creative Director/Director: John O'Connell
Agency Producer: Alex Dean

VFX:
Studio: Cardboard Castle
Creative Director: Cooper Johnson
Executive Producer: Alicia Johnson
Producer: Zen Freese
VFX Advisor: J Bills
Lead Compositor: Blain Klitzke
3D Crowd Rig: Brian Smith
3D Crowd Placement: Griffen Snow and Brian Smith
Camera Tracking: Jesse Liebhart
Roto: Jesse Liebhart, Griffen Snow, Demeko Brown, Josh Mackey, Jacob Miller

Live Action:
Production Company: Afterall
EP: Ike Martim
Line Producer: Rian Moore
DP: Kevin Fletcher
VFX Supervisor: Cooper Johnson
VFX Support: J Bills, Griffen Snow
Director of Photography: Kevin Fletcher
Camera Equipment: Koerner Camera
Location: CenturyLink Field